The project

The project is aimed at encouraging the consumption of fruits and vegetables among children between the ages of six and eleven years of age (primary / elementary school), through direct distribution of fruit and vegetables and an articulated food education campaign using multiple technological instruments.


The client

Apofruit Italy Soc. Coop. Agricultural and A.A.T. (Agroindustry Advanced Technologies) SpA. The supply is framed within the European food education program “Fruit in Schools”, public tender of 2009/2010, sponsored by MIPAAF (Ministry of Agriculture, Food and Forestry), in collaboration with the Ministry of Education (Ministry of Education, University and Research) and the Ministry of Health.


Period of implementation



Activities and realised solutions

The “Fruit in Schools” project is aimed at encouraging the consumption of fruits and vegetables among children between the ages of six and eleven years of age (primary / elementary school), through direct distribution of fruit and vegetables and a structured communication campaign on nutrition education using multiple technological instruments. More specifically, the objective of the project in which BBS took part is the implementation of an information campaign on the characteristics of fruit and vegetables, in terms of quality, nutritional and health aspects, seasonality, territoriality and the environment, addressed to both teachers and to the parents, in order to prolong the effect of education and correct consumption.

In total, the project managed by BBS involving 2,120 schools and over 480,000 students in the following Italian regions and provinces: Abruzzo, Molise, Campania, Marche, Lazio, Veneto, Emilia Romagna, Tuscany, Friuli-Venezia Giulia, Province of Trento Province Bolzano, Sardinia, Umbria and Liguria. 13 Schools in the Province of Padua were involved in the project, for a total of 18 totems installed.

The integrated system of tools for information and communication proposed and carried out by BBS to achieve the goal of the project consists of the following supplies:


610 indoor multimedia totems provided up and running

The totem were delivered and installed by BBS in schools in less than two months, coordinating the calendar of installations directly with all the involved schools.

The totems have the following general technical characteristics: self-supporting structure in wood with custom graphics, 19 “LCD monitor, built-in PC with software player Company TV®, internet connectivity LAN / wi-fi / internet key, barcode reader.

All totems provided include a preloaded multimedia library, which was specially developed both in terms of graphics both in terms of content by BBS on the basis of specifications provided by the client. The media schedule can be updated independently by the individual school remotely via the web-based CMS or locally via pen drive.

Below are some images if the totems supplied for the project and the media library.






Web platform development of e-learning and loading the appropriate training modules

The platform is available to users after authentication through the portal, made by BBS specifically for the project. The technological platform developed, called “Web School”, allows the provision of a free online training course, consisting of various training modules with multimedia content, prepared by leading experts in the field of nutrition education. The platform also includes the activation of an online tutoring system and a statistical tracking system of teachers’ activities, which are available from MIPAAF through a restricted area. The training modules released on the platform were 27,000 in toatl; the codes for access to training modules sent to users for the project were 21,854 over the period of the project.

Coupled with the online training course a competion was set up; below a postcard that was used for participation in the competition, and some screenshots of the web platform for e-learning.




Creation of multimedia educational kits

To allow the expansion of the project in the classroom of schools who preferred to participate in the offline project. The educational kit, presented in a box with the same graphics as the web project, contained: a CD with multimedia information and manuals, a printed manual presentation of the project, participation cards for the competitions and other material specifically chosen for the project. The kits sent to schools for the project were 982 in total.