The “Ver.Tour.Mer 2.0” project is promoted by the Province of La Spezia under the P.O. Italy-France “Maritime”, with the aim of improving the knowledge and distribution of the typical Vermentino product as well as putting the product on the web and increasing the visibility of the manufacturing companies.
Provincia della Spezia
Period of implementation
Activities and realised solutions
BBS was responsible for enhancing the IT tools for the promotion of Vermentino wine, increasing e-commerce through the implementation of a new website (also in a mobile version) and the new online media guide (www.terredelvermentino.net), and associated media content with QR Code to ensure traceability of the product through the appropriate app for smartphones and tablets.
BBS is also dealt with recovering the data on Vermentino manufacturers of the following geographical areas: the entire territory of Tuscany (with particular attention to the Province of Lucca), the whole of Liguria,the whole territory of Corsica, the whole territory of Sardinia (with special attention to Northern Sardinia), with ad hoc meetings held on site with the producers.